MICE: Exhibitions matter for DIPLOMICEE !

If you replace “E” of "Exhibition" in MICE (Meetings, Incentives, Conferences, and Exhibitions) with “EE” "Economic Empowerment," the new acronym would be M.I.C.EE. This could stand for Meetings, Incentives, Conferences, and Economic Empowerment. This revised acronym highlights the importance of fostering economic self-sufficiency and agency, which can be a valuable addition to the MICE framework; in any meaning there is no intention to devalue K-important role of Exhibitions, they are inherent and automatically involved, exhibitions matter ! nothing without ! But no way to organize an Exhibition for only Exhibiting without any Vision & Meaning for those who are spending huge expenses and might get back unhappy .

The focus on Economic Empowerment can help participants develop skills, build networks, and access resources that contribute to their growth and why not their future financial independence.

Of course once adopted and correspondent Lobbing and advocacy are applied, easy to understand why we are adding DIPLO to MICEE : we have to honor the new definition of Macromarketing recently forced to substitute Marketing and its non stop additional “P“s but getting a new role attributed as an important tool : The Digital Marketing. The initial meaning of Marketing is replaced by rich trendy Corporate Diplomacy.

We are pathing for a new era of Diplomacy and DIPLOMICEE basically corporate but not only.

Come and enjoy our humble Flair to Share for this Brave Industry in our magnificent country, explain it to those who might miss this premiere..

Welcome to Tunisia Carthage land of innovation & Lifespiration the lost and found Atlantis, land of Dido, Hannibal, Perpetua & Felicy and scholar Ibnu Khaldun.

M. Fawzy Bouden
Chairman
& Chief Meaning Officer
Cyberstone International